Are you tired of throwing away your old underwear and feeling guilty about contributing to landfill waste? You're not alone. That's why we're thrilled to announce that Bota Undergarments, a new sustainable, size-inclusive underwear brand based in Calgary, has launched Canada's first underwear recycling program just in time for Earth Month.
Before the launch of Bota's recycling program, there were limited options for disposing of used underwear in Canada. Most thrift stores don't accept used underwear, and who wants to wear someone else's old undies anyway? Unfortunately, this means that the vast majority of underwear ends up in the landfill, where it can take up to 200 years to decompose, releasing harmful gases into the atmosphere.
Top Drawer Detox Kit
But Bota has come up with a solution to this problem. We've partnered with a Canadian textile recycling partner to create a system that processes or repurposes your old underwear in the best possible way, depending on the state of the garment. Specifically for underwear, this means turning your old pairs into things like insulation and furniture batting. So not only are you reducing waste, but you're also helping to create sustainable products that benefit the environment.
Here's how it works:
Place an order on Bota's website for your own Top Drawer Detox Kit.
You'll receive a package with everything you need to send in your unwanted underwear, including a recyclable return mailer made from 100% recycled plastics, a 2-strip sample pack of unscented TruEarth eco-friendly, plastic-free, and non-toxic laundry strips, detailed instructions, and a pre-paid return label.
Wash your unwanted underwear and place your clean, dry underwear in the recyclable mailer and create a return shipping label via the QR code provided.
Drop your package off at any Canada Post location.
It's that simple! And not only are you doing your part to reduce textile waste, but you're also supporting a female-owned business that's dedicated to creating a more sustainable future for Canada's fashion industry. At Bota, minimizing waste is a key driver for every decision we make, and we're committed to promoting sustainable practices and reducing textile waste in the fashion industry.
So if you want to join the circular fashion movement and help us take a step towards a more sustainable future. Order your Top Drawer Detox Kit today and start recycling your old underwear in a way that's better for the planet. Together, we can make a difference and create a more environmentally conscious world.