In the realm of fashion accessories, few items have experienced such a rollercoaster of popularity as the humble scrunchie. From its origins in the 1980s to its resurgence in recent years, the scrunchie has become a timeless symbol of style and comfort.

The story of the scrunchie dates back to the early 1980s when it first emerged as a practical hair accessory. Created by Rommy Revson, a professional singer and designer, the scrunchie was initially intended to be a more gentle alternative to traditional hair ties that could cause breakage and damage. Revson's invention featured a soft, fabric-covered elastic band that was easy to wear and gentle on the hair.

Throughout the 1980s and 1990s, the scrunchie became a staple accessory in the wardrobes of women and girls everywhere. Its popularity soared as it was featured in movies, television shows, and worn by celebrities, solidifying its status as a fashion must-have. The scrunchie's versatility also contributed to its appeal, as it could be worn in various hairstyles, from casual ponytails to elegant updos.

However, as fashion trends evolved in the late 1990s and early 2000s, the scrunchie fell out of favor, considered by some to be outdated and unfashionable. It seemed destined to remain a nostalgic relic of the past, relegated to the back of drawers and forgotten.

But as fashion often does, the scrunchie made a surprising comeback in the 2010s, much to the delight of its fans. This resurgence can be attributed to several factors. First, there was a growing interest in vintage and retro styles, leading to a renewed appreciation for 1980s and 1990s fashion. The scrunchie, with its nostalgic charm, fit perfectly into this trend.

Additionally, the rise of athleisure wear and the emphasis on comfort in fashion played a significant role in the scrunchie's resurgence. People were looking for accessories that were not only stylish but also practical and comfortable for everyday wear. The soft, fabric construction of the scrunchie made it a perfect choice for those seeking a gentle and secure way to style their hair.

Furthermore, social media influencers and celebrities began embracing the scrunchie, showcasing creative ways to incorporate it into modern outfits. This exposure helped introduce the scrunchie to a new generation of fashion enthusiasts, sparking renewed interest and demand for this classic accessory.

Today, the scrunchie continues to be a beloved fashion staple, adored for its versatility, comfort, and nostalgic appeal. Whether worn casually with jeans and a t-shirt or paired with a chic dress for a night out, the scrunchie remains a timeless symbol of effortless style.

At Bota, we wanted to create our own version of the scrunchie. We use the offcuts from our underwear manufacturing process to make our scrunchies - that is why we call them the "Born Again Scrunchie"!